About us
Built in China. Loyal to your brand.
Since 2014 we have been the operating partner behind international brands growing on China’s marketplaces.
Who we are
A bridge between global brands and Chinese shoppers.
Founded in 2014, BAC E-Commerce is a leading e-commerce service provider enabling foreign companies and brands to capture the fast-growing cross-border B2C e-commerce market in China.
We work as an extension of your team: local category knowledge, local logistics and local customer service — delivered with the reporting standards and governance your headquarters expects.
- A dedicated account and operations team for every brand
- Transparent reporting, shared dashboards and weekly reviews
- One contract covering operations, marketing, logistics and compliance
Our mission
Make China feel less like a gamble and more like a market you understand.
China rewards brands that commit — with the right category, the right channel and a team that can execute locally. Our job is to remove the guesswork: validating demand early, building a realistic commercial model, then running the operation with the discipline your business already applies at home.
We stay deliberately focused. A limited portfolio of brands means senior people stay involved, decisions are fast and nothing gets lost between agencies.
Our journey
A decade of building brands in China.
Founded in Luoyang，First Tmall Global store
BAC E-Commerce is established in Luoyang, laying the foundation for cross-border e-commerce operations. We begin operating our first Tmall Global flagship store, marking our entry into cross-border retail.
Three Tmall Global stores
We expand to three Tmall Global stores, strengthening our cross-border operations and brand management capabilities.
Multi-platform expansion
We operate 10 stores across Tmall, Kaola, JD.com and Xiaohongshu, with annual sales surpassing RMB 100 million.
20 stores and RMB 200 million in sales
We operate 20 stores across Tmall, Kaola, JD.com, Xiaohongshu and Poizon, with annual sales exceeding RMB 200 million.
Social commerce and live streaming
Our team adds Douyin, Xiaohongshu and live-commerce capability as shopping moves into content.
1.5 million customers served
Cumulative end customers pass 1.5 million across more than 20 brand partnerships.
One integrated partner
Research, store operations, marketing, logistics and compliance delivered by one accountable team.
What we stand for
Principles that survive a fast market.
Transparency
Clear reporting and honest recommendations — even when they’re inconvenient.
Local expertise
Operators who live in the market, follow the platforms and speak the customer’s language.
Accountability
One team owns the outcome — from the first forecast to the last returned parcel.
Long-term partnership
We optimise for repeat purchase and brand equity, not one-off launch spikes.
Our people
The people who run your store.
Category managers, store designers, content creators, customer service specialists and logistics coordinators — all in one Luoyang office, all briefed on your brand.
English-speaking account leads keep headquarters in the loop, while the local team handles the day-to-day details that decide conversion: search keywords, campaign mechanics, packaging and after-sales.
Let’s talk about your brand in China.
Share your category and goals — we’ll tell you honestly what it will take to win here.