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Your gateway to China

We turn global brands into China’s favourites.

BAC E-Commerce is the local operating partner for international brands. Since 2014 we have launched, run and scaled stores across Tmall, JD.com, Douyin and Xiaohongshu — with one team accountable for the whole journey.

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Brand partners
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End customers reached
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About BAC

A local operating team for global brands.

Founded in 2014, BAC E-Commerce is a leading e-commerce service provider enabling foreign companies and brands to capture the fast-growing cross-border B2C e-commerce market in China. We combine local market knowledge with the operational discipline your brand already expects.

  • Market entry strategy, research and category validation
  • Flagship store operation on Tmall, JD.com and Douyin
  • Warehousing, customs clearance and order fulfilment
  • Digital marketing, content and live commerce

Our services

Everything it takes to sell in China.

One partner across strategy, operations and growth — so your brand moves faster, sells more and stays compliant.

China Market Research

Pre-launch analysis, category sizing and consumer insight — so you know the path to profitability before you commit.

Store Operations

Tmall, JD.com and Douyin flagship stores — built, merchandised and optimised daily by local operators.

Digital Marketing

Full-funnel campaigns across Redbook, Douyin and WeChat — content, KOL collaborations and always-on performance.

Warehousing & Fulfilment

Bonded and cross-border logistics, customs clearance, returns handling and dependable same-day fulfilment.

Regulatory Compliance

Product registration, labelling and customs compliance, aligned with China’s latest regulatory requirements.

IT & Financial Settlement

ERP integration, order processing, reporting, FX and remittance — settled in your home currency.

Where we operate

Live on the platforms your customers already use.

From cross-border flagships to social commerce and live streaming — we operate where Chinese consumers actually shop.

Tmall Global

Cross-border flagship

Tmall

Domestic marketplace

JD Worldwide

Cross-border retail

JD.com

Domestic marketplace

Douyin

Social commerce

Xiaohongshu

Content & community

Dewu

Cross-border flagship

Pinduoduo

Value retail

Suning

Cross-border retail

Weipinhui

Marketplace

Our clients

Brands we have served

A selection of international brands we have launched and operated in China.

Why BAC

One accountable partner, from first insight to repeat purchase.

01

Local operators, global standards

A Luoyang-based team of category managers, designers and service specialists working in your time zone.

02

Data before decision

Every launch starts with category data, competitor mapping and a clear path-to-profitability model.

03

Logistics under one roof

Bonded warehousing and customs clearance managed in-house — shorter lead times, fewer surprises.

04

Always-on service

7×24 Chinese–English online support and 7×12 telephone support for your customers and your team.

News & insights

What’s happening in China e-commerce.

Ready to enter the Chinese market?

Tell us about your brand. We’ll come back with a market snapshot and a suggested route to launch.